Just take a minute to check it out for yourself at the Tide website or /Tide, or check out Tide’s totally awesome YouTube channel, which is like a treasure trove of cool, popular videos that everyone loves. In the commentary authored by Tide’s fictional director of digital video and social media ad integration, Fred Hammond, The Onion wrote: Most of the time, viral content raises brand awareness, and then your work has just begun. Though it is a social media manager’s dream for a clever tweet to entice consumer into becoming a passionate brand advocate, that often isn’t the case. Though weird and wacky marketing creations such as these can quickly go viral, they’re met with mixed reactions from consumers and social media managers alike. Those getting flashbacks to Mountain Dew’s PuppyMonkeyBaby or Planters’ Baby Nut and Peanut Jr. What makes this piece even more clever is that it’s sponsored by Adobe, highlighting what you can gain by embracing humor in your branded and sponsored content.Īccording to sources, virtuoso whiteboard performance has forever rendered traditional advertising pointless and obsolete, and has solved all of Dwyer Publishing’s marketing needs in one fell swoop. If you’ve ever been in a meeting with an executive or client who thinks social media is the silver bullet-especially if they think it won’t require much budget or effort for results-you can relate to this headline. Just look at our name: “Facebook.” That doesn’t sound much like a site for important social and political information or commentary, does it? I’m happy to show anyone how to get to a regular news site if you need a little help. Satirizing a statement by Facebook co-founder and chief executive Mark Zuckerberg, The Onion wrote: Sometimes you might feel like creating a PSA aimed at telling consumers how to better read and fact-check both headlines and social media posts. Communicators must work even harder to stand out and protect their organizations’ brand images from rumors floating around social media platforms. You don’t have to work for Facebook to be frustrated by an overall lack of information consumption savviness, however. “At press time, sources confirmed Munson’s masterpiece had been “favorited” by two of his friends,” The Onion wrote.Īs misinformation and fake news rapidly increases, Facebook and other social media platforms have been scrambling to address the issue and implement ways to cut down on manipulated or false content. The euphoria of creating a cleverly worded tweet is something to which all social media managers can relate-even if that high is dulled by lackluster engagement. Remember the days of only 140 characters on Twitter? Though the extended character length for tweets and features such as tweet threads can greatly help communicators relay important information and news, tweets should still be pithy to capture interest. Enjoy a chuckle or two with these seven headlines with takeaways for comms pros: This focus on quality over quantity helps to create the publication’s signature voice and tone. Ryan Shattuck, former senior social media manager for The Onion, revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication-a 5% acceptance rate that’s below Harvard’s 5.4% for enrollment applications. The Onion has been writing scathing, satirical headlines and articles for more than 32 years, but what’s on the cutting room floor far outweighs what ends up online. Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
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